I Jenny, thanks for this. I am afraid at the moment I am incredibly busy with work for clients and the business, so it’s really hard to commit to individual feedback outside of that.
All I can say is that everything takes time (the business has been running for over 7 years) and the best thing you can do is get started and create something authentic and unique. One of my dear friends said before that people buy from people, and that is true. Take time to create something that is different and genuine, the rest will follow.