Hi, my name is Fab (I know, what a way to kick off hey), and no, it’s not short for fabulous, you cheeky little thing.

First and foremost, some Medium introductions. You may have read my pieces in the following columns:

• News in Brief — Social Media & Marekting News Column for Better Marketing
• The Brave Marketer — My Marketing for Writers Column for the Brave Writer
• Productivity Guinea Pigs — My Productivity Column for the Post-Grad Survival Guide

The back story

I remember the first podcast I launched — it was called the Passion Junkies. It’s no longer active, but it still lives in the back of Apple Podcasts. I borrowed a semi-pro microphone off someone and would spend hours editing for something barely decent to be put out there in the open.

I did very little to promote it, yet the market was ripe, the competition was scarce, and the podcast was flying at the top of the charts.

That was 2014 — fast-forward to today, and I run two highly successful shows that take over 10 hours per month…

As a marketer, I love to explore new features and new ways to make the most of the platforms I’m on (I have a warped idea of fun).

As we approached the launch of our new revamped small group program, Social Media and Content accelerator, I explored new ways to get higher conversions for a higher-paid product through Instagram.

The biggest issue we have been facing is people stalling and getting them out of the consideration stage when looking at a more considerable monetary investment.

There is a lot to be said about the power of using Reels to get…

We all know the power of urgency. I don’t need to preach to you or give you a lesson about why exclusivity can be a great way to get people over the fence.

Sales funnels and some elements of urgency can be critical, especially when launching an online product. However, I find that this can be useful also for any products you have in the pipeline.

At Creative Impact, we wanted to test a new way to deliver one of our courses, so we came up with the idea of launching a social media and content accelerator to combine the…

With more and more attention placed upon the importance of growing databases and better converting our current audiences, many people are now questioning the effectiveness of their email marketing strategy.

Nurturing a database through email marketing is one of my favorite topics to teach students and entrepreneurs alike.

Growing your email list is an effort that will reflect in a variety of ways. However, it all starts with how you will hook people in, and that is where your lead magnet comes in.

A lead magnet is a marketing term for a free resource given away to gather contact details…

Are you looking to start your own business? Maybe you are brainstorming a brand new exciting project for your current brand?

I love, love working with people looking to create, shape and market something new — there is a unique energy in the ‘birthing’ of an idea, which I find refreshing.

Today I want to introduce you to a fantastic exercise I learned from entrepreneur Shann Nix Jones during our interview for my podcast, the Make An Impact Show, a few months back.

First and foremost, create an appointment with yourself (or your coach, strategist consultant, or team) to get…

NEWS IN BRIEF

Facebook is working on audio-only Messenger Rooms as its alternative. That could see both Twitter and Facebook bring the features to Android before Clubhouse itself. In the meantime, audio rooms are also coming to LinkedIn…and Spotify? Whether Clubhouse is really dead or not, there is an argument to be made about the power of audio marketing and whether it’s here to stay.

In the meantime, Clubhouse says its Android launch will take ‘a couple of months’ (and a few more updates from its latest townhall).

Clubhouse is planning to tackle a few core challenges by updating the app’s Activity feed…

BRAVE MARKETER

Congrats. I hear you’re looking to launch and market your very own book. That is very exciting.

Trust me, as someone who’s just about to release her second book, I understand. For total transparency, my book is going to be published through a publisher, and I appreciate some people may look to self-publish.

However, I think it’s essential to remind ourselves that just because you have a book team behind you, It doesn’t mean that you don’t have to do a lot of work for yourself.

Today, I want to start covering a three-part series, covering three simple hacks for…